Rich Ford is the leading Ford dealership in New Mexico, offering the largest selection of Ford cars and trucks. The dealership features a modern service and parts department, staffed by friendly and helpful team members dedicated to providing a smooth and positive experience for customers. Many customers praise the staff for excellent communication and service. One reviewer appreciated Travis for clearly explaining the repair timeline and costs, describing the service as top-notch. Another customer was pleased with Alex’s helpfulness and regular updates when their tire was repaired quickly after hitting a curb. The service department receives high marks for vehicle maintenance, with a recent visit for a 2023 Explorer ST being described as excellent. Customers note that they are informed about maintenance needs, even for newer models, and appreciate prompt, professional care. Customer service experiences vary slightly; some mention the need for more friendly interactions at the cashier and during vehicle pickup, suggesting staff could improve in greeting customers warmly. However, others highlight exceptional service, such as Anthony’s knowledgeable and efficient assistance in selecting a truck, which made the process quick and easy. Overall, Rich Ford is recognized for its wide selection, quality service, and staff committed to making the car buying and maintenance experience as seamless as possible.
Took my Bronco in for maintenance and while there they also completed a recall on the rear shocks on Tiana’s recommendation. Was done by the end of the day. Tiana was great and kept me informed throughout the day. I was impressed.
November 2025
Great Ford Dealer!! Damian is the man thanks to him we have a siick ford bronco great customer service
September 2024
Travis did an excellent job communicating the timeline and expenses of my repair. Really top notch service. Thanks.
