Fifth Generation Trading Co. is a family-owned and operated business offering an authentically-curated collection of handcrafted Native American fine jewelry and art. The store provides an amazing and authentic Southwest experience with beautiful and authentic items including jewelry, rugs, Pendleton blankets, and purses. Customers praise the amazing customer service, noting the staff are great, honest people who provide service with a smile and no pressure. The business is known for its very fair and reasonable pricing, often giving amazing prices compared to other shops. It supports incredible local artists and has the best inventory in town, with something for everyone and so much to choose from. Visitors highly recommend checking this place out, calling it their favorite store.