Oliver's General Store is a beloved roadside attraction in Northern New Mexico, known for its impressive selection of wines, beers, and spirits, as well as its fresh produce that surpasses typical gas station fare. This historic establishment boasts stunning murals adorning its walls, creating a welcoming atmosphere for both locals and travelers passing through. The store's staff is praised for their friendly and accommodating nature, making it a must-stop destination for those seeking a unique and enjoyable experience. While the prices may be a bit higher than expected, the quality of the products, particularly the ground beef patties and tamales, make it a worthwhile visit. Despite recent changes, such as no longer accepting EBT, the store continues to serve as a vital resource for the surrounding community, providing essential groceries and supplies. Visitors from near and far are encouraged to explore this hidden gem, where they can immerse themselves in the rich cultural offerings and the sense of being lost in another world.
They carry Zia brand soda and that alone gets this 5 stars
October 2025
We stop by this store every time we stay at Ojo Caliente. It has snacks and fresh items to make a simple dinner in your cottage. We get chips and milk and candy usually and they always have NM spices and other items you can’t find anywhere close by. Definitely recommend!
February 2025
I live litterely right behind the store. Not only is it convenient for my family and myself. But I basically grew up coming into this store so it's also part of my family. its near home, it's very loud friendly. Love this store.
