TOPS Friendly Markets offers a friendly shopping experience with a good selection of products. Customers appreciate the helpful staff, like Lorrie and Andrew, who go out of their way to assist. The store provides a large variety of items, including a well-stocked cheese area, olive bar, and unique snacks not found in other locations. The store is clean, friendly, and has a great deli with good beef, potato salad, and macaroni salads. Customers find value in the products, especially the Tops brand yogurt. While some note that prices can be higher than Walmart, many enjoy the service and variety. The store in Batavia is especially praised for its friendly staff, helpful service, and unique selection, making it a favorite stop for many shoppers. Overall, TOPS in Batavia is seen as a great place to shop with excellent customer service.