Harry Potter New York, the world's first official Harry Potter flagship store, offers an unforgettable experience for Wizarding World fans. Located in the heart of New York City, this magical destination opened its doors in the summer of 2020, captivating visitors with its enchanting atmosphere and extensive collection of Harry Potter merchandise. Spread across three floors, the store boasts an impressive array of wands, clothing, books, toys, and more, catering to the diverse interests of Potter enthusiasts. Visitors can personalize their own robes or shirts on the lower level, while the top floor features a delightful candy section. The store also houses a cozy cafe, where guests can indulge in the iconic butterbeer, complete with collectible mugs, as well as other tasty treats. The ambiance of the store is nothing short of magical, with visitors feeling as if they've stepped into the world of Harry Potter. The attention to detail and the immersive experience have been widely praised by fans, who describe the store as "dope" and a must-visit for any Potterhead in New York. However, the crowds can be overwhelming, and the tight spacing between merchandise can be a bit of a drawback. Despite the occasional crowding, the store's extensive selection of exclusive and customizable items has left many visitors impressed, with some even claiming it to be better than the Hogsmeade experience at Universal Studios. The high prices are to be expected for a themed attraction, but for true fans, the opportunity to immerse themselves in the Wizarding World is priceless.
I absolutely love this store. I was a kid again in the store.
May 2026
If you are a Harry Potter fan this is the store to visit. All things from the magical world of Harry Potter is in this store. I can’t wait to go back!
May 2026
Take your time and walk through the store :) if you buy a butterbeer at the cafe, you get to keep the mug!
New York, your acceptance letter to Hogwarts is here?the most magical place in New York City, the Harry Potter Store New York, is now open. Wizards and witches are now able to shop from the world's largest collection of Harry Potter merch across 21,000 square feet at 935 Broadway in the Flatiron District at this highly-anticipated store. We've been waiting for a year to walk through these magical doors and we were finally able to check it out. Harry Potter fans? You're going to flip. RECOMMENDED: See inside the Harry Potter flagship store's magical Butterbeer Bar Every detail of Harry Potter Store New York has been intricately designed, from the decor sitting on the shelves above all the incredible merch (yes, there are full house robes) to the design of the store itself, which has a room full of gorgeous HP stationary by MinaLima, massive models of Fawkes the Phoenix and a moving griffin as well as a spiral staircase that descends into a space made to look like the Ministry of Magic. Photograph: Shaye Weaver/Time Out Photograph: Shaye Weaver/Time Out Photograph: Shaye Weaver/Time Out Since there is so much to see here, below are five highlights of the store you must see when you go: Real movie props and movie moments Throughout the whole store, props from the films are displayed among the merchandise, from the major characters' actual wands to some of Voldemort's horcruxes like Tom Riddle's journal and the Ravenclaw's diadem. You can see these all up close but also scan a code next to them with the Harry Potter Fan Club app that'll give you information about the items and a single letter that you will need to solve a puzzle. If you do, you'll get a reward at checkout. The store is full of moments fans can geek out over, like a chance to "try on" Hagrid's boots, apparate into the Ministry of Magic inside a red phone box, be transported by way of the Floo Network using the elevator, and even pick a wand like at Ollivanders. There's even an interactive wand table where you can "duel" with another wizard. A majestic griffin in the middle of the grand main atrium also turns at certain times, catching the unsuspecting witch off guard. "The level of artistic detail and quality of the design inspired by the movies means Harry Potter New York will bring a completely new shopping experience to the city," said Sarah Roots, EVP Warner Bros. Worldwide Tours and Retail. "With over 1,000 Wizarding World props on display (including some authentic items which featured in the movies), the incredible theming, along with experiences such as photo opportunities and the fantastic range of products, there will be something special for every fan." Photograph: Shaye Weaver/Time Out Photograph: Shaye Weaver/Time Out Photograph: Shaye Weaver/Time Out The Honeydukes corner Ever since we saw Harry, Ron and Hermione pick out their sweets from Honeydukes, we've wanted to be let loose there. Now it's possible. While it's not made to look exactly like Honeydukes, the store's candy section is full of iconic candy, from Bertie Bott's Every Flavour Beans to Chocolate Frogs (available in packs or as one in a gorgeous tin with holographic cards featuring Hogwarts founders). Photograph: Shaye Weaver/Time Out The Butterbeer Bar Whatever you do, do not miss the Butterbeer Bar, which we got an in-depth tour of earlier this year. When you enter, you'll immediately see a giant cascade of nearly 1,000 glowing Butterbeer bottles that rise from the floor and appear to float over the bar. There are giant copper pipes that decorate the ceiling to make it look like the Butterbeer is flowing through them. A table inside the bar is covered in newspapers from Harry Potter and one of the brick walls features Butterbeer barrels. If you don't want to or can't get into the store because of lines one day, don't worry, there will be a pick-up/to-go window that you can order your Butterbeer from. Three "floa
