-
February 2024 by Angelica R.
I popped over about 45 minutes before closing time in the hopes of no wait or a line on the sidewalk. My timing blessed by the retail gods, there were only a handful of other customers in the wee store. 15 minutes later I was practically skipping out with a veritable trove of goodies. I have a greasy pizza face with big ol honkin pores, so I asked Sorinna (an earth angel btw) to throw down some recs for my everyday routine. She explained the ingredients lists and why she recommended them. Super thoughtful curation and zero overselling or pressure. I'm v excited to try everything I got and come back for more. Also, I must needs give a shout out to the girly at the register (friendly, warm, patient, also an earth angel) who hooked me up with my bday discount.
-
January 2024 by Alvin Z.
Stumbled upon this place as I was searching up places to get skincare products. Recently been getting into skincare so I decided to go and take a look/restock the current skin care products that I have. The staffs there were extremely knowledgeable and offered many advices on what products to get. There are a lot of options from famous Korean brands and definitely worth checking it out!
-
January 2024 by Linda L.
Small but mighty little store. It is tucked away upstairs and very crammed inside so they only allow up to 16 people in at a time, so there is more than likely a line outside depending on the day. There is a lot of products and a variety of popular brands there so it's definitely a great local place to get your K-Beauty supplies if you prefer the in-store experience vs online purchasing. Service is a little non-existent so you're pretty much on your own with testing and trying products. They do have bilingual staff with English and Chinese abilities. The products are well kept and clean. Credit card purchases must be over $10. I bought a CORSX face wash, blackhead toner and oil-free moisturizer, the coveted Isntree Hyaluronic Acid Airy Sun Stick and a few sheet masks. The pricing is reasonable and worth it for the convenience of having everything available in one place.
-
January 2024 by Janira H.
I've been coming to this little shop for years, and always make it a point to stop in and pick up some Asian skincare goods when I'm in Chinatown. This time was no different, with the exception that there were a lot more customers due to the holiday season. Many people were there for the same reason as I was, preparing for the NYC cold and it's vastly effects on winter skin. The SA's really know the products well, and I highly recommend that you ask for their assistance otherwise you may become overwhelm by all they they have to offer. I ended up with some holy grail essence from Mary & May thanks to their help. Now your girl has the glass skin I also picked up some heavy duty moisturizers to protect me from the ash during this brick weather season. I'll be back next season to see what they recommend & possibly pick up a few sheet masks.
-
December 2023 by Lucy W.
After seeing a video about this place on TikTok, I knew I had to come here during my trip to NYC. I had to wait a few minutes outside as there are only 16 people allowed in the store at a time. The selection offered is incredible and they even have testers for everything. The shop staff were friendly and helpful.
-
October 2023 by Sonia Hdez
I like the store itself because I heard so many great stuff about the products my 2nd time spent over $150 dollars love the products but found them online for better prices that’s 1 two I’m such a humble person love yo smile be positive only one girl had a smile the others were so dull and unfriendly especially the red hair at the register was cringy they should have good trained happy staff that can explain the products overall they have good stuff check it out I’ll be ordering my fave re-ups online however to not have to go there .
-
October 2023 by nasiba zaman
I found them from an instagram post this summer and went there to check out some sunscreens. Since then, I've been there a couple of times. It's a tiny store, and sometimes there's a line to get inside. But the staff are very friendly and helpful. There's testers for most of the products. Their product recommendations are on point.
-
October 2023 by d d
extortionist scamming af asian beauty store selling wayyy too overpriced. bought a cleansing balm for $25 found out it was $13 at ULTA went back immediately to return and was denied the return bc they have an all sales final policy which i understand but they dont tell u about at all ? they fr have it cuz they know their stuff overpriced! i also was not ringed up at the register so i didnt see the sign that they have telling u that they have that policy bc i was ringed up far away on some mobile device i guess to quicken the line ? i told them it was my first time there they made me sign up and everything and was not told at all about this policy. even during my time at the store it was overly cramped and not provided help until i asked for a recommendation. i wasnt even gonna buy anything and felt like i might as well since i made the trip there ? anyways go ktown theyre nicer over there and i think a lil better priced. count your days oo35mm
-
September 2023 by Lo
This store has everything you need for your makeup, skincare, nail care, hair care, etc. The products are the popular, well known Asian brands, they have cute Pokémon face masks too! I grabbed a little cart and filled it to the top. The store is small, so expect to be next to people. If it gets too crowded, they will have you wait outside until some people leave. They accept cash and card as far as I know. Make sure you create an account to get points.
-
August 2023 by DGR
Tiny store but packed with products. They had testers on a lot of items, but not the one or 2 that we wanted to try.There was a sign on the door not to let more than a certain number of people in the store at once, so we waited a few minutes until we were told to enter.I think this store is popular with the TikTok crowd. But I think the prices are a little higher than other stores that carry the same items.
-
August 2023 by greenday lover
THE BEST selection of Korean sunscreens. I was so surprised by how much of my favorite Korean sunscreens they carry and how huge their selection is. I walked out with 5 sunscreens all at a great price. The staff is nice and welcoming and the place was clean and not crowded like other places in the area. I will 100% be back and purchase my sunscreens from here instead of online.
-
August 2023 by J M
Give Jay a raise for her best practices of selling effectively to this customer right here! She asked me specific questions about what I currently do, and didn’t just default to a vit C serum, but understood what my issues were and pointed me to one product type that would help improve my skin dramatically, then pointed me to a specific offering within that type based on my lifestyle and habits. Her understanding of skincare and of catering specifically to the customer’s needs (through active listening) is exactly what I needed to leave with a product and results that I loved! I came back to her weeks later to buy another essence she recommended. She built trust and kept it real every time and improved my skin significantly.There are so many options out there for beauty, and it can be overwhelming to shop in oo35mm alone. What’s important to a consumer like me is the ability to parse through options and get to exactly what I need and not much more, because we’re busy, honey! And I don’t want to be sold to gratuitously.
-
August 2023 by Allie Salts
Came here for sunscreen and left with a full bag of goodies. It's definitely a must for any skincare lovers. Just warning you, it is a small store, so be mindful of your surroundings.
-
July 2023 by Oleksandra N.
I'm diving in deeper into my skin care and have been trying different products and visiting different stores. This little store is by far one of my my favorites. I wish I remembered the name of the specialists, but she was great. Answered all my questions, and helped do some research. I will be back! And they have a 10% discount for your Birthday month! Hoping for a bigger location one day!
-
July 2023 by Anahita V
Just went there! Great staff they were very helpful in product recommendations and didn't just try to sell me the most expensive products. Loved the store because of how much variety as well. Will be back next time I am in NYC.
