Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands. The store features a wide range of cosmetics, fragrances, body, skin, and hair care products, including exclusive lines like Kylie Cosmetics and Olaplex. Customers have had mixed experiences at Ulta Beauty, with some praising the attentive and helpful staff, while others have found the staff to be less engaging. The Salon at Ulta Beauty offers a variety of services, including haircuts, hair color, brow waxing, lash extensions, and makeup application, with the option to book appointments online or walk-in. Customers have reported positive experiences with the salon services, particularly with the haircut, where the stylist was patient and did an amazing job. Conscious Beauty at Ulta Beauty provides options for vegan, clean ingredient, cruelty-free, and sustainable products. The store is known for its cleanliness and the friendly and helpful nature of its employees, with one customer specifically mentioning the assistance of an employee named Samuel, who went above and beyond to help them navigate the store and find the requested items.
