Target in downtown Chapel Hill is a smaller store that offers a mixed shopping experience for its customers. The store has received positive feedback for its exceptional service, particularly from an employee named Pika, who is noted for making perfect cappuccinos and providing a friendly attitude. However, the store’s limited size leads to challenges in stock availability, with many shelves frequently empty of basic items, which frustrates customers. Visitors have observed that the store tends to cater to college students, resulting in what some perceive as inflated prices. While the store does carry a decent selection of items, including specialty goods like phone mounts, customers have expressed concerns about the store's merchandising strategy, suggesting that clothing takes up too much space without adequate demand. Parking can be a challenge due to its downtown location, but there is a nearby garage offering free parking for the first 45 minutes. Overall, while some customers appreciate the convenience and service, others are left wanting more in terms of product availability and store layout.