EL NUEVO NARANJO is a small, specialty grocery store that caters primarily to the Latino/Hispanic population in the area. Despite its cramped and crowded nature, the store is highly valued by its customers for its great products at reasonable prices and its wide selection of hard-to-find Mexican and Central American ingredients and goods. The store is known for its fresh produce, meat, and dairy options, as well as a nice selection of bagged and canned items. It also has a small pharmacy and household item selection. Customers appreciate the store's friendly and helpful staff, who go out of their way to assist them, even going so far as to order a hard-to-find item for a customer. While the store is usually quite full, especially on weekend afternoons, it is considered a good place for Latin people to shop and find the items they need. Overall, EL NUEVO NARANJO is a terrific little store for those seeking authentic Mexican and Central American ingredients and products that may be difficult to find in larger chain grocery stores.