Second Sole offers a personalized shoe shopping experience focused on individual feet and specific needs. The associates are knowledgeable, observing customers' feet and gait to recommend the perfect match. They provide attentive service, evaluating needs and offering a variety of options. The experience is far better than an average shoe store, with staff listening to needs and bringing out suitable shoes. While a little more expensive than some retailers, customers report they will return again and again and would not shop anyplace else. It is a place to get great shoes with tremendous, personalized help.