Aleph Bet Judaica is a lovely family run business with a warm atmosphere and Lower East Side vibe. The owner is very helpful, kind, and professional, providing amazing customer service. The store carries a large variety of beautiful items including Judaica books, silverware, yarmulkes, mezuzahs, gifts, holiday decor, and crafts. Customers always find exactly what they need at reasonable prices. It is a great store that never disappoints and is highly recommended.