J & J Sports is a small family-owned business with a big product lineup and very helpful, knowledgeable, and experienced staff. Their goal is to provide excellent customer service, making every experience easy, educational, and exciting. They sell Honda, Suzuki, and Polaris equipment for every season, from Honda generators and motorcycles to Suzuki ATVs and Polaris snowmobiles. They also have a great parts and service department to keep machines running smoothly.
Reviews consistently highlight the super friendly and extremely helpful service. Staff members are described as caring, accommodating, and approachable, often going above and beyond. This includes helping customers in urgent need during travels, providing easy purchasing experiences, and offering skilled repairs. The dealership is strongly recommended by customers, who find the product and staff to be top notch. Many note it is an iconic Thunder Bay shop that has served families for over thirty years, built on hard work and a commitment to meeting every customer's needs.
I enjoyed making our purchase at J&J Sports in Thunder Bay. Jackson and the rest of the staff were very helpful and communicative as well as professional prior to and during the sale. They certainly have our recommendation.
August 2026
Jackson went above and beyond with his knowledgeable customer service and worked around my busy schedule to help me get exactly what I wanted. Have been enjoying my 2026 Scrambler all summer!!
August 2026
Jackson was very professional and he helped us find what we needed and he was very easy to talk too