Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive collections like Kylie Cosmetics and Olaplex. Customers can shop for cosmetics, fragrance, body, skin, and hair care products, as well as visit the in-store salon for a range of services. The store's Conscious Beauty initiative provides choices in vegan, clean ingredient, cruelty-free, and sustainable products. Shoppers consistently report positive experiences at Ulta Beauty. Employees are described as knowledgeable, helpful, and polite, providing excellent customer service. One customer praised a sales associate named Norman for immediately recommending a product that cleared their skin, while another customer appreciated a "lovely blonde lady in a lab coat" who was also very educated and provided a gift bag. Additionally, a customer with a toddler was delighted when a store employee with "salt and pepper hair and glasses" offered the child a gift, making their day. Another customer had a great experience with an employee named Ben, who was patient in helping them find the perfect fragrance gift and providing skincare recommendations for the customer's sister.
Just went in for a couple things and May was such a great help! Sometimes out of products I want but otherwise this store is fabulous.
August 2026
Amazing experience with Whitney P at the brow bar. I’ve been too afraid to let people touch my eye brows, but she made me feel at ease. She did such a great job which I’m so grateful for since I am getting married in a couple of days!
July 2026
Randomly ended up at Ulta door dashing last night, obviously I had no idea what the hell I was looking for and the ladies are very, very friendly and extremely helpful and I really Appreciated their help!
