BMW of Eugene is a one-stop shop for all things BMW in Eugene, OR, offering a wide selection of new and used BMWs, as well as factory-certified service and parts. The friendly team is there to help find the perfect BMW. The dealership guarantees unbeatable prices with its Swickard Price Promise. The commitment extends beyond the purchase, aiming to build long-term relationships. Customers highlight the great service and sales departments. The staff is professional, communicative, and knowledgeable, making the entire purchase process smooth and enjoyable with no high-pressure sales tactics. The service center staff is tenacious and helpful, especially with warranty work, advocating for customers to get repairs approved. The team is friendly and fun, making customers feel like the most important person in the world. They care about cars and people, doing everything they can to help and build lifelong customers. Many reviewers state they will definitely be coming back and highly recommend the dealership, calling it the best.
Brandon is the best! Very down to Earth and personally invested in getting the customer exactly what they are searching for. Trustworthy and knowledgeable, just what you would want to experience when dealing with a representative of a motor vehicle company. Highly reccemand.
November 2025
Thanks to Ricky Kitzel Client Advisor, the manager, and all who helped us with our purchase, they are very professional and communicative so the entire process including paperwork was smooth and enjoyable. I highly recommend Ricky Kitzel and this dealership. I definitely will be coming back.
November 2025
Great service department!! Jake and the rest of the crew alway take care of their clients. I haven’t had one issue at all when my car needed attention. Great Sales department, everyone was amazing and made my experience when purchasing easy. No high pressure sales tactics or gimmicks.
