Market of Choice Willakenzie, located near the Sheldon Pool and Community Center, opened in 2006 and has become a popular grocery destination in Eugene. This store offers a broad selection of fresh produce, cheese, coffee, tea, and bulk foods, along with savory meats and seafood from skilled butchers and fishmongers. It features an impressive range of wines and beers, with a standout employee known for his extensive knowledge and excellent recommendations. Customers appreciate the clean environment, friendly staff, and the variety of gourmet ready-to-eat meals from the kitchen, grill, and sushi bar. The bakery also provides fresh cakes and pastries. However, some shoppers note that prices can be on the higher side, particularly for local products. Despite this, Market of Choice is recognized for its quality and has been voted Best Grocery Store and Best Organic/Health Food Store in the Register-Guard Readers’ Choice Awards.