Market of Choice Franklin is a grocery store on Franklin Boulevard near the University of Oregon. It is the smallest of the local locations and features a broad selection of fresh produce, cheese, coffee, tea, bulk foods, meats, and seafood from skilled butchers and fishmongers. It carries many brands local to Oregon and has a phenomenal selection of regional wine and beer. The store is more than a supermarket, with a kitchen, grill, sushi bar, and gourmet ready-to-eat meals, including fresh pizza from a woodstone hearth oven. Its bakery offers fresh cakes, pastries, and baked goods described as to die for. The store is clean, well-planned out, wheelchair friendly, and visible from the boulevard. However, the parking lot is limited, a nightmare, and sometimes hard to get in and out of. Prices are noted to be a hit over the top for the average consumer, costly for regular citizens, and carry a markup on some products. The distribution system can lead to short expiration dates on items like milk. Employees are described as just okay. It is seen as a local version of Whole Foods with a premium service deli and competitive pricing elsewhere, but without an extensive rewards program.
Market of Choice has the regular groceries you'd expect in a grocery store but also a fantastic selection of delicious prepared foods (salad bar, deli, etc) and a fun dry goods decision with lots of cool and adorable gifty items. The store is always clean and the employees helpful and friendly. I love this store!
March 2026
I was really happy with the selection and cleanliness of this store
March 2026
Looove this store. The deli has such delicious food items. Fairly priced and the staff are always helpful and kind. Clean as well.
