DANCEWEAR ON BROAD LLC is a POC owned and operated performance wear store, located on Broad & Ellsworth Street in South Philadelphia, specializing in dancewear and dance specific shoe fittings. As a partnered ownership, Julia Higdon and William Robinson have over 30 combined years in dance performance and education. We move with this knowledge to help our customers find precisely what they need for their practice and performance, as well as educate them on goods carried in our store. We understand through our active engagement with the Philadelphia performance community, the diverse interests and expressions that make-up this community. We strive to meet the myriad of demand in an interest to connect, broadcast and make space for all.
This place is a dancer’s dream—tons of quality gear and friendly staff who really know their stuff. The selection is great for all ages and styles. Always a pleasure to stop in before a big show.
September 2025
As a dancer, I love coming here for all my gear. The selection is fantastic and the staff really understands what performers need.
September 2024
Great store owned by local Philadelphians. Great service and they give you discounts if you dance at some of the many studios in Philadelphia.