Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store features a wide selection of cosmetics, fragrances, body, skin, and hair care products, catering to diverse needs. Conscious Beauty at Ulta Beauty provides options for vegan, clean ingredient, cruelty-free, and sustainable products. The Salon at Ulta Beauty offers a range of services, from haircuts and color to brow treatments and makeup applications, with the option to book appointments online or walk-in. Customers praise the friendly, welcoming staff and the clean, organized store layout, as well as the exceptional service provided by stylists like Tabatha and Annemarie.