Broff's Diamond & Loan Co is Pittsburgh's premier luxury pawn shop, located in downtown. They specialize in buying and loaning on gold, diamonds, and Rolex or luxury watches. As a trusted gold dealer and diamond dealer, they offer fair deals for modern, vintage, antique, or estate jewelry pieces. Whether you're looking to sell or secure a loan against your valuables, their knowledgeable team ensures fair prices and fast service. Broff's also provides expert jewelry repair and valuation services. Customers praise their friendly, kind, and helpful staff, who take the time to educate clients on their items. Reviewers highlight positive experiences with specific employees like Laura, Kendra, and Calvin, who provided excellent, respectful service and fair negotiations. Overall, Broff's is described as a reliable, customer-focused business, where customers can trust in getting the best value for their gold, diamonds, and luxury watches.