SCHEELS is an employee-owned company dedicated to providing the best retail experience for its customers. Offering over 85 categories, including hunting, fishing, camping, golfing, biking, fashion, and team sports, SCHEELS carries a wide range of world-class brands like Nike, Under Armour, YETI, and Traager. Customers praise the quality of service, with the bike department being noted as the best in town. The store's ammo selection is extensive, and it also has a nice selection of swimwear available year-round. Customers appreciate the great atmosphere, helpful staff, and wide variety of products, making SCHEELS a popular destination for outdoor enthusiasts and gift shoppers alike. The store is known for its cleanliness, professional and courteous staff, and commitment to customer satisfaction.