The Gemstore is a standard retail location that offers a nice selection of products, though they could be more in tune with their inventory beyond what is displayed. The staff is generally helpful and friendly, with employees like Paul, Morgan, Janice, and Dana providing excellent customer service. Customers have praised the wide selection of gemstones, diamonds, moissanite, and Swarovski crystal jewelry. The Gemstore has been in business for over 20 years and is known for its professional service, good quality items, and affordable prices. The store is owned by Jewelry Television but operates independently in its daily operations, providing a full-service jewelry shopping experience.
I have watched JTV pretty much since the beginning so when we were in the area I just had to stop. Dana was so nice and helpful. I really could not believe I was there. It was a wonderful dream come thru.
May 2026
Excellent employees and agreeable pricing, had never had a bad expirence with anyone in the store. Loose jewels are also priced well.
Their jewlery maker is awesome and so is Noemi!
April 2026
Gemstore by JTV is a great place to find some beautiful jewelry, curated pieces, one of a kind estate jewelry, and a fantastic atmosphere with genuinely friendly and knowledgeable sales people. M6 wife and I love stopping by to see if what we can find and visit with our friends. Dont pass it by if you are in the area.
