Rural King is a fun shop to wander through with an outstanding product mix. The locations offer livestock feed, farm equipment, agricultural parts, lawn mowers, workwear, fashion clothing, housewares, and toys. It is an interesting store that has a little bit of everything, plus, theoretically, one can buy a tractor. Every trip is an adventure because you never know what you will find. The business prides itself on providing Every Day Low Prices, noting items like gas cans for much less than competitors. They aim to be the industry leader in product knowledge and customer service. Staff is often described as friendly. However, experiences with service can be mixed. Some customers report a nightmare trying to reach the mechanic by phone, with calls never answered, while others later report extremely happy experiences with quick turnaround and warranty service once contact is made. Similarly, customer service responsiveness can vary, with some calls about issues like unsatisfactory birdseed going unanswered. Checkout lines are sometimes slow. Overall, it is a store with lots of farm stuff and deals on household things, though some wish the store was bigger.
