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“Today was our first time visiting after years of wanting to go in. It did not disappoint! There was a perfect variety in clothes as well as sizes. The owner is wonderful. We will definitely be back!”
“Absolutely love Mast General Store! This place is a Knoxville gem. It’s way bigger than it looks from the outside, with two floors packed with everything from old-school candy, unique gifts, outdoor gear, apparel, and home goods. The vibe is so fun and nostalgic. Super friendly staff and great prices. I could’ve spent hours in here. Definitely a must-visit when you’re downtown!
Would highly recommend!”
“So many good finds! Loved this store. With 22 vendors, they have to have something that fits your vibe/style. Could have spent the whole afternoon here.
Their fitting room is in the bathroom (not bad, just a note)”
11AM - 6PM
2610 Sutherland Ave, Knoxville
Womens Clothing
“I've loved visiting this place for about
6 years now. Its always had my heart and its been so nice to see the son of the owner grow up! Such a sweet shop. The pants I got here always catch people's eyes!!?”
“Apricot Lane Knoxville is a gem! The recent expansion has made such a difference—there’s now a huge selection of trendy jewellery, beautiful dresses, and must-have accessories. The atmosphere is bright, cheerful, and welcoming, which makes shopping here such a fun experience.
The owner and staff are so helpful and patient. They really know their stuff !!
Their University of Tennessee section is one of my favorites! From stylish UT jewelry to game day outfits, it’s the perfect spot for Vol fans who want to stay fashion-forward. Whether you’re looking for casual chic or something elegant, they have pieces that fit every style and occasion.
Highly recommend stopping by if you’re in Knoxville and love keeping up with the latest trends!”
“My go to shop for everything!! I love the girls who work here. They are so sweet and down to earth. The owner and employees truly care about their customers and building relationships with them. Love love love!!❤️❤️”
“Love their selection of stylish and sophisticated clothes and jewelry! They have amazing outfits for UT Game Day and also social events. The staff was amazing at helping me pick out coordinated looks!”
“Got my order 3 days ago. Packaged well. Appreciate the thank you note for my business.
Get to remember the great season we had in men's basketball in Florida (where I live)”
“They have such a wide selection of beautiful dresses at great prices!! And they are all so willing to help and so sweet!! The prices up were amazing for these dresses I just have to say that again!! We will be back again and telling others. They also do consignment so you can sell your clothing, also the shoes great prices for the dress shoes!!”
“When I am visiting Knoxville, one of my favorite places to shop. They have everything! It's many small businesses houses in one place. I would love to have a location at the Johnson City Mall. There is a huge space available for it and our area could fill it up! My favorite shopping booth is the one I have photos of. Best place for gifts, additions to your office! Go to the Painted Tree and you will fall in love!”
“When I couldn't find what I was looking for, the sales assistant volunteered to go in the back and found some options. Super helpful,!! Instead of leaving empty handed I bought 2 pairs”
“I drive from Nahville to shop here. The merchandise is first class, the time in the shop is relaxing and the service is 5 star. I have shopped here for 15+ years. I will continue to return. Thanks for helping me to look my best.”
“Fashionable women’s clothing boutique now expanded to have a room called Cutie Patootie full of adorable gifts and clothing for babies. Sweetest owner, Kay and the kindest sales support staff.”
“Very helpful, prices are about what you'd expect. Not the most expensive, not the cheapest. Better quality than Amazon or Walmart carhartt, dont know why, but they are K-87 work shirt”
“The 2 staff at the register where amazing i was checking out some pins for Christmas and they all helped me and lmk about the deals. very welcoming and professional”
“My favorite store to shop at here in Knoxville! It’s a one-stop-shop and I am always able to find a gift for every occasion. (And usually something for myself, too!) Not to mention, the staff and owners are wonderful and beyond helpful! Their gift wrapping is the best part because it saves me so much time! Love this store!”
“The sales staff at this location are so helpful and pleasant. There is a good selection of items. I have always had a great experience here, and will definitely list it as one of my favorite stores.”
“Excellent customer service didn't have to ask for a dressing room . I had a few items in hand and was asked if I would like them to start a fitting room for me”
“New management is a joke, the music sucks! My son went in to use my employee discount and he was told no that I had to be there with him which is complete bs because he live under my roof still. These people need to get a clue. Bring back the old team that actually cared about the store. Braden doesn't do anything but walk around or stay cooped up in the back room, at least the old team kept the store beautiful....it looks like a trash can now. Pretty damn sad. Rob is great though.”
“The most adorable selection of college gear. Reasonable prices, huge selection, stuff for everyone every age and even home decor. College apparel has come a long way in 20 years.”
“The store truly has the best T-shirts. The quality is great, but also the prints are unique and I’m always using this place as somewhere to go when I’m finding a gift for somebody who is visiting in town and I don’t necessarily want something university of Tennessee. I think I have every Dolly shirt!”
“Thanks to Cyndy, I was able to find a nice pair of formal pants for me to wear for a wedding :) I was just about to give up after trying several, but she helped me out! Thanks so much for your kindness and knowledge ?”
“Jill is a saint of a woman & she has fantastic taste. She was so kind & accommodating & personable. She took care of my girlfriends & was just so helpful. Three lifetime customers here.”
“The store is so amazing. It is clean and absolutely beautiful. The clothes are so shockingly fabulous and so affordable I was so glad to visit again. This time my teenage daughter went shopping for a dress and found several even though she is a little picky. Omg, the jewelry is amazing, well made and so affordable. Check the clearance rack and you may start to twirl around. They have matching hand bags and shoes too and we were able to find the perfect outfit she felt confident wearing. It is now my favorite place to shop.”
“We had an amazing experience working with DW Designs on the custom athletic shirts for our recent Children’s Camp. The quality and design were top-notch—we received countless compliments from parents, coaches, and especially the kids! Several kids even mentioned how soft and comfortable the material was, saying it’s a shirt they’ll actually wear again—high praise from that age group!
What really stood out was the incredible attention to detail and outstanding customer service. Dan went above and beyond—taking after-hours calls and making sure everything was perfect. That level of dedication is rare and so appreciated. We’re truly grateful for the partnership and can’t recommend them highly enough!”
“We stopped in the store today, and we were so lucky to be helped by Sadie. She was so friendly and helpful. We will definitely shop here again. The customer service is exceptional!”
“Love this place. Staff is always super helpful, prices are good for what you get! Only place i can find jeans that are made small enough for my waist and long enough for my legs! Highly recommend!”
“This store is literally the best store I’ve ever been to!! They have such cute clothes and everything is under $10. I’m in love!! ❤”
“After losing a bunch of weight years ago this was the first store that I could buy a pair of jeans that would fit. They are stylish and high quality and prices are reasonable especially if you can find things on sale. The staff are always friendly and eager to help.”
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“Rheagan was the very best!!! We would highly recommend anyone to go here for their wedding needs. Thank you for making my daughters experience the absolute best!!”