We are a Nashville based, woman’s clothing boutique committed to finding one-of-a-kind, affordable items that bring out the best in every woman. For us, Vinnie Louise is more than just a clothing store. Vinnie is a lifestyle. Vinnie Louise founder, Ginny Reed, always loved the idea of being an entrepreneur. After putting graduate school on pause, packing her things and moving to Nashville, Ginny had the idea to start a woman’s clothing store. Without any background in fashion, she set out to find a way to empower and support other women through one of her favorite things - affordable fashion.