Sterling Kia is a first-choice destination for new Kia models, used cars, premier financing, and auto service in the Bryan area. The dealership has a reputation for providing a top level of service. The sales process is guided, thorough, and informed, with staff described as genuine, honest, no-pressure people persons who are there for the customer. Salespeople are knowledgeable, go above and beyond to accommodate needs, and allow customers to make their own choice. The service department is also highly recommended, known for being wonderful, friendly, and accommodating. The service team provides fast and friendly service, considered the best in the Brazos Valley. They show patience and effort in their work, talking to customers like human beings. Customers appreciate the good, friendly people and report being totally set up when driving away.