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November 2023 by Kris B.
Beautiful lingerie and great fitting service. I bought a couple bras but their nightgowns by cosabella is what brought me in they have soft built in bras with beautiful embroidery. Haven't seen these anywhere. They have unique pieces. Very attentive service will go back.
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August 2023 by Sherri Hazlett
Rebecca at the Dallas store was helpful, knowledgeable, and attentive. She listened to me and found the perfect bras for me. My first fitting after my surgery. It was emotional. She is the best.
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August 2023 by Sonya Hedden
I was recommended by my surgeon for the post op surgery bras I needed to be in. They are very comfortable and March was so kind and helpful. I am looking forward to getting into the next set of bras for the remaining time of my recovery
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July 2023 by Heather M.
The reviews I read were true... this place is amazing! I'm always leary of going into boutique lingerie stores because I'm a sz 14-16 with larger breasts, and normally cute, comfy lingerie is hard to find.But after a 30 lb weight loss, I had no choice but to find some new bras. I'd been fitted before at Dillard's and came home with a huge bra with no support....at Soma where I had a new, very uncomfortable bra, so I was skeptical.When I got there, it was as I feared, a cute little boutique store. However, Veronica did all the work and measured me and had more than 15 bras in my size to try on! I couldn't believe it! I actually had 6 I really liked but walked out with 3 new bras.They have pretty bras for larger gals, and even though I'm a self-conscious person, I felt comfortable in the fitting. I'm happy yo say that several hours into the 1st time wearing one of the bras im.not miserable, uncomfortable, or suffering from lack of support. Great place!! I'll be back once I lose 30 more! :)
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July 2023 by Mrs. Conatser
Friendly and extremely helpful associates!
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May 2023 by Emily Willis
This place is absolutely fabulous if you have a large bust! Couldn’t recommend this place enough. March went above and beyond to help me find a last minute bra for my wedding dress - customer service here is unparalleled. And their swimsuits are SO CUTE!
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May 2023 by Emily Domhoff
This place is absolutely fabulous if you have a large bust! Couldn’t recommend this place enough. March went above and beyond to help me find a last minute bra for my wedding dress - customer service here is unparalleled. And their swimsuits are SO CUTE!
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April 2023 by Sarah Johnson
Rebecca was the most wonderful support! I have a larger chest size and it’s nearly impossible to find well fitting lingerie. I’m getting married and this shop helped me feel beautiful and had multiple options in my size. I absolutely loved it!
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March 2023 by Rebecca Ellis
The bra fitting was great and they carry sizes up through K!! Definitely recommend. Plus reasonably priced. Ask for Rebecca (not me), we laughed over having the same name!
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February 2023 by shawn s.
After researching the Bra Stores that provide fittings, I found Allure Intimate Apparel in Lovers Lane in Dallas. Lovely staff and Victoria gave me a wonderful fitting. She listened to me and my needs. This is my new store!
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December 2022 by Wendy J.
What a jewel of a store. Located just west of the Dallas North Tollway on Lovers Lane, this store is my new go to for bras, swimsuits and undergarments. They carry a wide variety of sizes but this with larger cup and small band sizes will find this place close to heaven! The customer service is A++. From the bra fitting to knowledge of garment fit, the team truly understands the right style and fit for each body type.
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December 2022 by Holly Martin
Rebecca is wonderful and really took time to find the right fit and style. I am picky about bra fit and Allure exceeded my expectations. In addition to a great selection of bras, I found cute, comfy pajamas.
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November 2022 by Wendy Craver
Great experience. Sales Associates take their time and really make you feel comfortable in your selections. They insure a great fit.
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November 2022 by Monica Choice
My experience was nothing short of amazing. Not only did I look fabulous when I left your store, I also left with a wealth of knowledge.
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November 2022 by Carol Crittenden
Excellent customer service, lovely products, good location and best fit yet for my size and needs