Allure Intimate Apparel is a family-owned business that offers expert bra fitting services and a wide selection of sleep and loungewear. The store provides sizes from A to K in various styles, including full, demi-cup, push-up, strapless, sport, and nursing bras. Their staff is highly trained to help customers find the perfect fit for everyday wear and special occasions like weddings. While some products are available online, the store boasts a much larger variety of products and personalized services in-store. Customers consistently praise the store for its excellent customer service, with staff members like Tanya, Veronica, and Tanja being highlighted for their professionalism, patience, and helpfulness. Many appreciate the personalized fitting experience, noting that staff make them feel valued and are attentive despite busy store environments. Customers also value the quality and beauty of the European lingerie selection, emphasizing that properly fitted bras from Allure are worth the investment and are of higher quality than those found in big box stores. Although some mention a desire for more variety and color options, overall, shoppers find Allure to be the best place in Dallas for fitting, quality, and service. This welcoming and knowledgeable environment makes Allure Intimate Apparel the go-to destination for anyone seeking comfortable, well-fitting, and beautiful lingerie.
Best bra buying experience I could imagine. They were so good and it was efficient/quick and I walked out with several beautiful new bras.
May 2026
I have a hard to find size but they were able to fit me properly and they had a variety of styles and colors. Very helpful, thank you!
May 2026
Need to get a special bra for my mother of the bride dress. They attended to me the moment I walked in the door. Helped me find what I needed and I'd a miracle making me look great in my dress. I got so..many compliments. Will definitely be returning.
