El Rancho Supermercado has been serving the Hispanic community since 1988, offering a wide variety of quality products and fresh ingredients. Customers appreciate the store's selection of Mexican foods and household items, although it can be crowded. While some prices are higher than Walmart, special offers and low prices on fruits and vegetables on Wednesdays attract shoppers. The store is clean, well-stocked, and includes fresh flowers. Many enjoy the authentic Latin experience, with options like meat, seafood, and baked goods available. El Rancho is also known for its delicious cakes and aguas frescas, making it a beloved grocery destination.