REI is a store dedicated to outdoor gear and adventure, where the staff shares a strong enthusiasm for the products and outdoor activities. Customers frequently report great customer service and top notch assistance from wonderfully attentive, knowledgeable, and helpful employees who go above and beyond. Many describe having a fantastic and memorable customer experience that far exceeds expectations, with staff providing reassurance and excellent guidance on products like fitness watches, bicycles, kayak roof racks, and outdoor gear. This results in a truly refreshing and pleasant shopping experience. The store carries a wide range of quality outdoor gear and clothing, including its own award-winning REI brand line, alongside snowboarding equipment, rock climbing gear, and fitness technology. Members save on purchases, and there is a notable used gear collection where customers can find amazing deals on items like backpacks and climbing shoes for significant discounts. The store stands behind its products with a satisfaction guarantee. However, some feedback indicates that staff allocation can be inconsistent, with not enough help in busy sections like shoes, which can lead to long waits and customers leaving without assistance. Despite this, many customers express such high satisfaction with the service and products that they would drive a considerable distance to return and highly recommend the store to friends.
