The SMU Barnes & Noble is a unique campus bookstore that caters primarily to the needs of SMU students and faculty. While it offers a great selection of SMU-branded clothing and merchandise, the book selection is somewhat limited compared to a typical Barnes & Noble store. The prices for the SMU apparel and accessories are considered high by some customers, and a larger discount section would be appreciated. The store's hours of operation may not be the most convenient for graduate students and working individuals. However, the staff is consistently described as friendly and helpful, and the store provides useful online services for textbook purchases. Overall, the SMU Barnes & Noble serves as a hub for SMU-related items, but may not fully meet the expectations of a traditional Barnes & Noble experience.