H-E-B has expanded its presence in the DFW Metroplex with a new store in Frisco, opened on August 7, 2024. Located at HWY 380 and FM 423, this store continues H-E-B's tradition of serving communities since 1905. Customers appreciate the clean, well-stocked environment and find the prices affordable. Many praise the freshness of the produce, meats, and various food options, with some noting the meal prep area as a favorite feature. The staff is described as friendly and helpful, making shopping easy and enjoyable. Overall, H-E-B is regarded as a top-notch grocery store, consistently delivering a great shopping experience and a wide selection of quality products.
I'd pick visiting HEB over that gas station any day. You can't beat their hot buttered tortillas! Wish y'all would head North across the red river.
August 2026
Foul smell at entry and certain areas of store. Even complete stranger asked me if I noticed it. She said she shops there a lot and this was first time she smelled it. It was foul. That was 1st time I ever shopped there. My husband likes it. He claims many items are locally sourced.
August 2026
I love everything H-E-B has to offer but they lose me at checkout due to the longest lines and the least amount of checkout stations open. Never fails!!