Applejack Liquor is a family-run store known for its great liquor selection and exceptional customer service. The owners are friendly and helpful, always willing to assist customers in finding specific items or ordering them if not available. Many reviews highlight the welcoming atmosphere and reasonable prices. Regular customers appreciate the personal touch, as the staff remembers their preferences and even offers treats for kids. While some may have concerns about a new rewards machine, the overall sentiment is one of strong community support for this minority-owned business. Highly recommended for anyone in the neighborhood.