Tractor Supply Co. is a neighborhood rural lifestyle store that provides a wide range of products, including pet supplies, livestock feed, power equipment, and workwear. The team of experts, known as the locals, takes pride in offering the necessary products and seasoned advice. Customers appreciate the friendly staff, well-lit and accessible store, and reasonable prices. The Kerrville location, in particular, has received positive feedback for its good customer service and competitive pricing, with customers finding great deals on items like a "boss pellet grill" and Columbia brand hiking shoes. Customers also appreciate the store's willingness to accommodate their multiple visits and help them find exactly what they need.