Lollar's Jewelry is a mom and daughter owned business here in Longview. Opened in 1977 by Pam and her husband, Bubba, we strive to make every customer feel like family and do whatever is necessary to make their jewelry dreams come true. From simple repairs to full custom designs, we are always ready! We also LOVE the retail side of the business as well. If we don't have it in the cases then we will search hi and low to make it happen for you. We are a small business and do our best every day. We have been serving the Longview and surrounding areas for 45 years now. Voted BEST in EAST TEXAS multiple years in a row.
I have been trying to find the right guard to complete my ring and so with the help of Lollar's they did an excellent job of completing my wedding set. The ladies at this shop will go beyond to help with your purchase, they are caring about you and make sure it's what you want.
October 2025
There are no words to describe how grateful Blake and I are for Lollars! They’re visionaries who work within your budget and make your dreams come true. Godly people who truly care! Eeekkk! We’re so happy with both our bands. Please support this family business who truly goes above and beyond!
January 2025
They made something for my wife and it came out beautiful. I highly recommend this place.
