Lollar's Jewelry is a mom and daughter owned business here in Longview. Opened in 1977 by Pam and her husband, Bubba, we strive to make every customer feel like family and do whatever is necessary to make their jewelry dreams come true. From simple repairs to full custom designs, we are always ready! We also LOVE the retail side of the business as well. If we don't have it in the cases then we will search hi and low to make it happen for you. We are a small business and do our best every day. We have been serving the Longview and surrounding areas for 45 years now. Voted BEST in EAST TEXAS multiple years in a row.