Dillard's at South Plains Mall in Lubbock is a large fashion retailer offering a broad selection. This includes clothing, dresses, shoes, handbags, accessories, cosmetics, lingerie, and home selections from national and exclusive brands. The store is noted for outstanding and knowledgeable service across departments. Salespeople are described as patient, professional, and not pushy, with specific praise for assistance in fragrances, shoes, and the lingerie department. Staff are highlighted for their efficiency and help in finding the right fit and products, making customers plan to return. The location provides both fine merchandise and excellent service.