Dillard's at La Plaza Mall in McAllen, Texas, is a large fashion retailer offering a wide range of clothing, dresses, shoes, handbags, accessories, cosmetics, lingerie, and home items. The store features products from popular brands like UGG, Polo Ralph Lauren, Michael Kors, Brahmin, and Eileen Fitzer. Customers appreciate the friendly and helpful staff who make shopping easy, especially for returns and finding the right item. The store is known for its good prices on perfumes and frequent offers on shoes. Visitors also value the excellent service, including assistance with online purchases and a helpful membership program. However, some customers wish they offered a military discount, as many have family members in the military. Overall, Dillard's is recommended for its wide variety of items, helpful staff, and good prices.