James Avery Artisan Jewelry in New Braunfels is a beloved store that offers beautifully crafted jewelry inspired by love, family, friendship, and faith. Each piece, including charms, rings, necklaces, bracelets, and earrings, is designed and made in Texas Hill Country workshops, continuing the tradition started by the founder in 1954. Customers appreciate the friendly and welcoming staff, who create a positive shopping experience. Many reviewers highlight the helpfulness and patience of employees, with some noting that staff members go above and beyond to assist, answer questions, and make the experience enjoyable. One customer shared a heartfelt story about how an employee helped turn a confusing diagram into a meaningful love story through jewelry, emphasizing the store's personal touch. Most customers recommend the store for its beautiful jewelry and excellent customer service, though one reviewer mentioned feeling uncomfortable due to a staff member's behavior. Overall, James Avery in New Braunfels is seen as a store where customers can find meaningful jewelry and receive caring assistance, making each visit special. The store’s commitment to quality and tradition keeps it a favorite destination for jewelry lovers in the area.
The ladies here are so kind! I went in and they dropped everything to help me. Great service!
October 2025
Just went in today and Hayden was so nice, friendly and helpful! I needed to find my ring size because of a ring I am ordering online. No problem and Hayden patiently helped me decide my size, even brought out a similar ring to try! I worked at James Avery many years ago and very impressed with how Hayden assisted... read full comment
October 2025
christal was so lovely and helpful just overall so great great customer service and all !!
