James Avery Artisan Jewelry in New Braunfels is a beloved store that offers beautifully crafted jewelry inspired by love, family, friendship, and faith. Each piece, including charms, rings, necklaces, bracelets, and earrings, is designed and made in Texas Hill Country workshops, continuing the tradition started by the founder in 1954. Customers appreciate the friendly and welcoming staff, who create a positive shopping experience. Many reviewers highlight the helpfulness and patience of employees, with some noting that staff members go above and beyond to assist, answer questions, and make the experience enjoyable. One customer shared a heartfelt story about how an employee helped turn a confusing diagram into a meaningful love story through jewelry, emphasizing the store's personal touch. Most customers recommend the store for its beautiful jewelry and excellent customer service, though one reviewer mentioned feeling uncomfortable due to a staff member's behavior. Overall, James Avery in New Braunfels is seen as a store where customers can find meaningful jewelry and receive caring assistance, making each visit special. The store’s commitment to quality and tradition keeps it a favorite destination for jewelry lovers in the area.
I was recently helped by a young lady named Illiana, she was very kind and very attentive. Great staff!
April 2026
Always a great service here. I went with my sister to get our sister ring and received the greatest service by Ethni, she was very sweet, professional and patient. Thank you! Love for everything and Thank you! James Avery New Braunfels for having the sweetest employees ever. Kaitlyn was also a sweet heart.
March 2026
Kyla was a freaking hug help! Could not recommend her enough super sweet, friendly, and very knowledgeable. Go to her if you need assistance with jewelry!
