Lids is San Antonio's #1 destination for hats, carrying officially licensed MLB, NBA, NFL, NHL, and NCAA gear. It features a huge selection of fitted hats, snapbacks, dad hats, flex fits, and knits from brands like New Era, Nike, Adidas, and Mitchell & Ness. The store is a great way to show support for favorite teams, offering custom made hats that can be embroidered, as well as shirts. Customers report excellent and proud employees who provide immediate greetings and helpful service, explaining product differences. The staff cares about the store and its appearance, offering positive vibes. The custom inscription service is available, though it may take some time. The store is tidy with everything in place. While past customer service at another location was noted as horrible, the current experience is very satisfying, encouraging customers to return.