Shine Beauty Supply offers an extensive selection of beauty products at great prices, catering to various needs. The store has expanded its inventory, providing a more inclusive range of items for different types of customers. Customers praise the friendly and uplifting environment, with the manager and staff being particularly helpful and knowledgeable. While some customers find the staff's expertise lacking, the overall experience is positive, with affordable prices and a wide variety of hair, nail, and makeup products. Shine Beauty Supply has become a go-to destination for many, with some customers even considering it their new "love" over other well-known beauty supply stores.