Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store provides a wide selection of cosmetics, fragrances, body, skin, and hair care products, catering to various preferences. Customers can explore the Conscious Beauty section, which offers vegan, clean ingredient, cruelty-free, and sustainable options. The Salon at Ulta Beauty offers a range of services, including haircuts, color, brow treatments, lash extensions, and makeup applications. Customers can book appointments online or walk in, and the staff is known for their attentive and personalized service. Reviewers praise the stylists, like Madison and others, for their expertise, consultation, and ability to deliver satisfying results. Zoë provided a total hair makeover, offering helpful advice and product recommendations for aftercare, leaving customers with gorgeous hair. The store’s staff, including helpful associates like Lue, are praised for their knowledge and friendliness, making shopping and salon experiences enjoyable. While some staff members may have off days, overall, the store remains a popular destination for both makeup enthusiasts and those seeking a pampering salon experience, making it a one-stop-shop for all beauty needs. Customers appreciate the extensive product selection, the opportunity to test products in-store, and reasonable pricing.