Apple Southlake Town Square is a generally positive and must-visit place. The staff is often friendly, professional, kind, helpful, courteous, and sweet, with technicians who try to help and can be fast. The appointment-only system keeps things organized, and sometimes help is provided right away without an appointment, fixing problems quickly. However, experiences with wait times and service can vary. Even with an appointment, customers sometimes wait a long time or are told to wait outside until a specific check-in time. On busy days, making an appointment may not prevent standing in a long line. While many agents are professional and the process can be fast, some customer interface interactions are described as rude, with a feeling that some persons lack management skills. The store is a super packed place where the outcome of a repair is not always successful, but the overall service experience is often smooth.