Utah’s most amazing dealership has been around since 1987. It was owned by the Dearden family and purchased in 2020 by Bryan Kinsey. Bryan grew up in the Heber Valley on a dairy farm. He helped manage his family’s dealerships in Salt lake and Utah counties, formally Plaza Cycles and Escape Motorsports. He loves this industry and the great outdoors. He and the Prime Powersports family look forward to serving the citizens of Millard County and the greater State of Utah.