SCHEELS is an employee-owned company providing a retail experience across 85+ categories including hunting, fishing, camping, fashion, and more. The store is huge, with two floors, and always busy. It offers many outdoor gear and carries world-class brands. The store's impressive size and layout feature an aquarium, a laser shooting range, mini bowling, a playground, a toy section, a 'mountain' of wildlife mounts, a cafe, and a Ferris wheel right in the center, offering fun for the whole family. Customer service is frequently described as excellent, amazing, super nice, helpful, kind, and professional. Staff are noted as being very knowledgeable of the store and products, taking time to walk customers to the correct sections and help them find what they need. The store itself is well-maintained and easy to navigate. While some note it is more geared towards hunting and is not affordable, it is also not considered too expensive. Many customers, including first-time visitors, express that they will definitely be coming back, noting there is something for everyone at SCHEELS.
