The James Madison University Bookstore is a modern and popular place to visit, especially for fans and students. It offers a wide variety of merchandise, including apparel for all ages, glassware, hydro flasks, and college rings. The two-story store has a friendly and helpful staff, with the first floor dedicated to spirit wear and souvenirs, and the second floor featuring textbooks, books, and electronics. While the store has a great atmosphere and a good selection, some find it pricey, with items like logo footballs and hoodies costing quite a bit. The checkout area can be cramped during busy times, but overall, it is a must-visit for those wanting to buy JMU gear or enjoy the university’s lively environment.
Though prices are slightly high, they have a reasonable selection.
February 2026
Loaded up with the merch!!! The staff couldn't have been friendlier even giving us local food & bar suggestions. They definitely love JMU & Harrisonburg.
November 2025
Great selection of apparel to support the school and not overly expensive
