University Outpost is a locally owned business specializing in James Madison University apparel and gifts. The owners are alumni of JMU and have operated the store since 1990. The store is situated on exit 245 off the intersection of Port Republic Road and Forest Hill Road. We are a 10 minute walk to Bridgeforth Stadium (football) which is on the campus of James Madison. There is plenty of parking (not paid) to allow for quick trips into the store to replenish your JMU merchandise or just to pick up our Game Day Buttons. GO DUKES!