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March 2025 by Laura McGlauflin
Linda is the best hairdresser I have found in Richmond. She can do any style and her prices are reasonable plus she is a very sweet lady!
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December 2024 by Morgan Taylor
I was very satisfied with my experience. Everyone was so very friendly and cared so much about how comfortable I was during my time there. I am in love with my Christmas nails and very impressed. I will be returning and spreading the word. So happy I found A New Identity.
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November 2024 by bailey ardoin
The whole team here is so friendly, and completely prioritize your experience and making sure you get exactly what you want with your service. They ask you every step of the way to make sure there is no uncomfortable sensations, and that the color, design, shape, etc are still aligned with your vision for your nails. Relaxing environment, and extraordinary talent and attention to details. All the staff and are extremely friendly and funny, and make you feel welcome. They take their time here to make sure you get EXACTLY what you come in hoping for. Can’t recommend enough
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November 2024 by C B
This place is a wonderful hidden gem! The owner and staff are wonderful! I went with a friend for a pedi spa and it was by far one of the best experiences I have had in years. They are so attentive and just awesome. You have people who care about their clients here. Hands down will always come here for pedi's or mani's.
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November 2024 by Michelle Futrell
Dee always does an amazing job with my pedicures! She takes her time and ensures the environment is clean! Ayanna recently did dip on my nails and I am thrilled with the results. 100% recommend this spot!
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October 2024 by Ashley Patenaude
I took my nephew here for gel nails and I got a pedicure. It was lovely! The space is very pretty, the staff is friendly and welcoming, and the quality of the nail work was really wonderful. I would highly recommend this spot and will plan to go there again!
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October 2024 by Mark Packett
Dee is incredible! My pedicure was an “experience”. She’s the absolute best and I would highly recommend her!! My wife has been raving about her for years and now I know why….Mark P
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July 2024 by adelita ponce
D is great with nails!! She provides an excellent service! The shop is so clean!! Being a diabetic I am always concerned about how my pedicure is done. She is clean and is not rushed to do my pedicure! She takes such pride in her work and it shows. I am so happy I found her!! With her basic service you get more than you would ever get at a chain nail salon!!
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May 2024 by Laura M.
I love this salon. Linda has been doing my hair for several years and I have never been disappointed. She cuts and colors my hair beautifully. I highly recommend this shop for excellent hair care!
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March 2024 by Bayley Staylor
I have always had a wonderful experience here, she makes you feel right at home and like one of the girls. You are doing yourself an injustice going anywhere else! BOOK NOW!
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October 2023 by Jaki 1977
I was looking for a 5 star business and found this one. I called and Dee was kind enough to come in early to do my nails. She was so sweet and personable. I felt like I had known her for years. She definitely makes you feel comfortable. I would definitely recommend her!!Services: Pedicure
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November 2022 by Anne Rhodes
Erin is wonderful, she has been taking care of my curly hair for most of my adult life and I would not go anywhere else!Services: Haircut
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October 2022 by Teresa McBean
Excellent service! Owner gives her best to all clients and is committed to both a clean and spa-like environment!Services: Pedicure
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October 2022 by Sachiko Goode
D and her team are true professionals who provide excellent customer service experiences. D has an amazing repor with her clients and Jennifer is by far one of the best massage therapist I've ever had!!Services: Pedicure
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October 2022 by T Jay
Dee is awesome! She's professional and dependable.... always do a good job. I look forward to seeing her every month.Service: Pedicure
