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April 2023 by Matthew Kiselica
Claire did a great job ensuring I was pleased with my first cut with her.
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December 2022 by DeadWinterMoon
Always incredible. Best haircut money can buy.
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September 2022 by Kimberle Jacobs
Thanks, Bret for a phenomenal haircut and also sorry it was the first in about 17 months! Love the Soft Parade!
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October 2021 by Erin Sullivan
Claire was wonderful! I was looking for a locally-owned salon when I moved to Richmond last month, and this place had great ratings and was across the street from me. And it didn’t disappoint! Claire really knows her craft well, and was just an overall joy to talk to. This salon is family owned and has been in this neighborhood for many years, and I hope they’re here for many years to come. Also - my hair looks and feels fantastic! She didn’t use harsh chemicals on it like you’d find they use at other large salon chains. She knows what to use on different types of hair - because no hair is the same! I definitely trust them with my hair and would highly recommend them for anyone to go to if you haven’t already! SUPPORT THIS LOCAL BUSINESS!
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August 2021 by Brian Arnold
I go every 5-6 weeks...always a great haircut! Been a regular for about 20 years.
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August 2021 by Sophia W.
Never had a better experience with a Hair stylist. Clair was stupendous and really felt like we were making goals for my over all hair care. Wonderful service and super convenient location! This is going to be my hair spot, and should definitely be yours!
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June 2021 by M B
Claire has been a downtown/neighborhood institution during the pandemic.
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June 2020 by Rob Hagan
Great atmosphere. Very professional stylists. Ample parking.
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May 2020 by thed t
Lily, Jude, Jude & Claire are simply the best! Very friendly and capable hair stylists and staff! Love my haircut every time.
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March 2020 by Matt H.
Lolly gave me the best haircut I’ve ever had.
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March 2020 by Sue Rowland
Been seeing Lolly forever. Get compliments on my hair cuts and color regularly. She's one of the best!
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February 2020 by Jeremy Neylon
First time since I've moved here I have had a great haircut!
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October 2019 by Laura Viar
My husband and I both went to Soft Parade for the first time this summer and can't recommend them highly enough. Best haircut I've ever had, fun interior, and friendly staff. They were able to get me in within an hour after a scheduling error at another nearby salon.
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June 2019 by Wei Marley
Highly recommend. Lolly really cares about her customers and ensures that they get a great cut. Wish I lived closer!!
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May 2019 by william tweedy
This place is simply the best! Lolly, Jude and Claire are so wonderful with every person they help. Each of them are caring and each are an artist in their own right. I have been coming here for over 20 years and the quality is just fantastic!
