The Nike Factory Store in Williamsburg, VA is a popular outlet that offers reasonably priced shoes and apparel. Customers often find good deals, with some reporting spending around $170 on 7 pairs of shoes during a holiday weekend. The employees are generally described as very friendly and helpful, assisting customers in finding the products they're looking for. The store can get quite crowded, which some customers see as a positive sign of its popularity, while others find the chaotic environment a slight downside. Overall, the Nike Factory Store provides a good shopping experience with organized inventory and well-priced merchandise, making it a favorite among local residents and visitors.