Beauty Direct is a store with a large selection of hair supplies and wigs for all hair types, noted for its great price and decent inventory. Items like hair developer and wigs are often nicely priced and found for a good price compared to other locations. Customers report a good experience with purchases and some receive compliments on their wigs. However, the location itself can be a bit sketchy, with a recommendation to be aware of your surroundings. The store's front doors have appeared broken into and boarded up. Inside, staff can be extremely watchful, making some feel stalked or almost leaving everything, which suggests an expectation of high theft. One customer was yelled at for touching the hair. Oddly, staff are often kind at checkout, leading some to give the benefit of the doubt regarding the vigilance. Instances of wonderful customer service are also noted, such as securely holding a forgotten credit card for return.
I do hair for a living & thinking I could find a lot of items here was my mistake. Didn't have things like salon/shampoo capes, setting wrap, any salon supplies, etc. they also didn't have much brand diversity. Looks like a decent place to grab a wig or braiding hair.
September 2023
I found everything I was looking for plus more! Great customer service!
August 2023
Nice shop. Unfortunately, I did not find a synthetic frontal lace. The staff is good too.
